Please share your thoughts with us! We at GlaxoSmithKline would like to better understand how people are responding to our new ad campaign featuring Earvin "Magic" Johnson. The information you provide will be used to help us improve our campaign. If you have not seen the ads, please click here to see them (advertisement 1, advertisement 2).

Your response is strictly confidential, and no information will be requested that identifies you personally. Click here to view our Privacy Policy.

The survey should take approximately 5-7 minutes to complete. Please answer every question. Your participation is voluntary, but we do hope that you will choose to complete this survey. Thanks for your help!

1) Where have you seen these ads featuring Earvin "Magic" Johnson in: (click all that apply)

Newspapers
Magazines
Outdoor advertisements (e.g., billboards, posters, subway platforms & trains, bus shelters, etc.)
Medical Offices/Pharmacies
Didn’t see ads until I saw them here.
Other

2) Are you a nurse, physician, or physician's assistant?

Yes
No

Please rate your agreement with each of the following statements by clicking on one response:

Agree Strongly Agree Neutral Disagree Disagree Strongly

3) I think it’s great that Earvin "Magic" Johnson is talking publicly about his experience
with HIV in this ad campaign.

4) I would approve of ads that describe the anti-HIV medicines that Earvin "Magic"
Johnson is taking.

5) I think that this ad campaign will help bring HIV/AIDS out into the open in the
African American community.

6) I think that this ad campaign will help encourage people with HIV or AIDS to see a
health care provider.

7) I think these ads will bring a message of hope to people with HIV and their loved ones.

8) I think these ads will remind people of the importance of taking their medications the
right way, every day.

9) I think Magic’s appearance in these ads will lead to greater acceptance of people with
HIV in their communities.

10) I think these ads will help decrease fear of HIV medications among people with HIV.

11) I think these ads will remind people with HIV to take good care of themselves.

12) In general, I think it’s fine for celebrities to endorse HIV prescription drugs.

13) I think this campaign will encourage at-risk African Americans to get tested for HIV.

14) People I know have been talking about the “Magic” advertisements in a positive way.

Agree strongly
Agree
Neutral
Disagree
Disagree strogly
I haven't heard anyone talk about these ads

15) What other HIV-related issues would you like to see Mr. Johnson address in an ad campaign?

	Agree Strongly	Agree	Neutral	Disagree	Disagree Strongly
3) I think it’s great that Earvin "Magic" Johnson is talking publicly about his experience with HIV in this ad campaign.
4) I would approve of ads that describe the anti-HIV medicines that Earvin "Magic" Johnson is taking.
5) I think that this ad campaign will help bring HIV/AIDS out into the open in the African American community.
6) I think that this ad campaign will help encourage people with HIV or AIDS to see a health care provider.
7) I think these ads will bring a message of hope to people with HIV and their loved ones.
8) I think these ads will remind people of the importance of taking their medications the right way, every day.
9) I think Magic’s appearance in these ads will lead to greater acceptance of people with HIV in their communities.
10) I think these ads will help decrease fear of HIV medications among people with HIV.
11) I think these ads will remind people with HIV to take good care of themselves.
12) In general, I think it’s fine for celebrities to endorse HIV prescription drugs.
13) I think this campaign will encourage at-risk African Americans to get tested for HIV.